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The boss of Domino's Pizza Group who proposed the United Kingdom might have hit maximum pizza demand while expanding the franchise into poultry items has been removed after disagreements with its directors.

Leadership Shake-Up

Andrew Rennie is departing after just two years in the top role, and will be replaced on an temporary basis by the organization's chief operating officer, Nicola Frampton, while Domino's looks for a permanent CEO.

Rennie, who worked for Domino's for over 20 years, had sought to redirect the UK's biggest pizza takeaway chain towards poultry-based products, commenting in a recent interview there was not “massive growth” left in the pizza sector in the UK. He observed chicken was the quickest rising food category in the international market.

Board Friction

It is understood that there was tension between the CEO and the directors over his approach and management style, although the company's release said he was leaving “through mutual consent”.

Recent Product Launch

In the autumn, the chain launched its chicken-focused brand – which Rennie described as a “significant new phase” for the group – and is testing it in over 200 locations in the North West region and the province.

While the business is still intending to launch it across its almost 1,400 stores in 2026 as intended, it views fried chicken as complementary to its primary pizza operations.

Board Comment

Bull, the company chair, stated: “Directors think that there are a number of opportunities to boost expansion and value creation in Domino's core business. We are focused on identifying the right chief executive to direct the careful implementation of that development approach.”

Market Difficulties

Earlier this month, Domino's, which has millions of users in the British Isles, said sales dipped by 1.5 percent in the Q3. In the summer, it alerted that the quick-service industry had “intensified” as it blamed reduced spending in the lead-up to the budget and higher payroll outlays for below-target performance and a significant fall in interim earnings.

Rival chains are also experiencing difficulties. Another major chain disclosed the closure of 68 restaurants a last month, after the company behind its outlets faced financial collapse.

Health Efforts

Responding to customer preferences towards better nutrition, Domino's has introduced lower-calorie items, such as its thin-crust range of pizzas below 400 kcals as well as vegan and gluten-free options. A big pepperoni bake has over 2,300 kcal. A family cheese pizza has over 2,100, while a small has 909 calories.

Interim Leadership

The interim chief has been with Domino's since the recent past, and was formerly with the gambling company William Hill. It is understood that she prefers not to assume the top job on a full-time basis.

Frampton stated: “The company has a number of active expansion and performance initiatives that we will be dedicated to carrying out at a rapid rate.”

She added these included ongoing development on the company's supply chain and new item creation, and its rewards program.

The pizza chain is also without a full-time CFO until the spring, when Andrea joins from the beverage producer C&C Group. In the meantime, Richard Snow serves as interim finance chief.