🔗 Share this article A New Identity for GBR is Shown. The UK government has unveiled the visual identity for the new national rail body, representing a notable stride in its agenda to take the railways under public control. An National Palette and Iconic Symbol The fresh branding showcases a Union Flag-inspired colour scheme to mirror the national flag and will be applied on locomotives, at railway stations, and across its digital platforms. Significantly, the logo is the distinctive double-arrow symbol currently used by the national rail network and originally designed in the mid-20th century for British Rail. The famous twin-arrow emblem was originally used by British Rail. A Implementation Plan The implementation of the new look, which was created in-house, is scheduled to take place over time. Commuters are expected to begin spotting the newly-branded services throughout the national network from the coming spring. During December, the visuals will be showcased at prominent stations, such as London Bridge. The Path to Nationalisation The proposed law, which will allow the formation of GBR, is currently progressing through the legislative process. The government has stated it is taking control of the railways so the service is "run by the people, delivering for the public, not for corporate interests." GBR will consolidate the running of passenger trains and infrastructure under a unified structure. The government has claimed it will merge 17 various entities and "reduce the notorious red tape and lack of accountability that continues to plague the railways." App-Based Features and Existing Public Control The introduction of GBR will also include a new app, which will enable users to view train times and book tickets free from booking fees. Accessibility travellers will also be have the option to use the app to request support. A mock up of what the Great British Railways application might appear. Multiple operators had already been taken into public control under the former administration, such as TPE. There are now 7 operating companies already in public control, representing about a third of journeys. In the past year, South Western Railway have been nationalised, with more anticipated to be added in the coming years. Official and Industry Reaction "The new design is not simply a paint job," commented the Transport Secretary. It represents "a new railway, shedding the frustrations of the previous system and focused solely on offering a genuine service for the public." Industry figures have responded positively to the focus to enhancing services. "The industry will continue to collaborate with all stakeholders to support a successful transition to GBR," one executive said.